Anthem Blue Cross Slipping Out of Top Spot in California Health Insurance

With the beginning of April it becomes time to start running quotes for a May 1st effective start date. The new rates and changes that Anthem Blue Cross of California announced in March now become very evident.

My quick assessment from the first half dozen quotes I've run is that Anthem has given up a huge chunk of their lead over the other individual & family health insurance companies in California. Several of their lowest cost plans no longer exist, and the remaining plans are now only slightly ahead of Aetna plans, and are a little more costly than Blue Shield of California' plans. Going into the remainder of the year, I expect to see more new clients opting for Blue Shield because they offer richer benefits at lower costs.

Stay tuned for more.

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