Health Insurance Exchange Conflict

CMS has stated that insurance brokers will be allowed to "interact with consumers on the exchanges in an automated way", but left the determination as to how for each State to decide. This will enable brokers to direct consumers to the exchanges to determine if they qualify for tax credits, but many health reform groups are concerned.

Health reform groups, such as Consumers' Union and the Multiple Sclerosis Society believe that allowing brokers to access the exchanges, the brokers will obscure the information and direct consumers to specific health insurance companies, while not letting consumers know about other options.

This is ridiculous. Independent brokers have long known that their best strategy is to not favor any insurance company, but present what is in the consumer's best interest. Having an exchange won't change that perspective. Cutting brokers out of the new exchanges will result in consumers not effectively using the new health reform features, and will probably slow down the sign up of the uninsured.

Stay tuned for more.

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